• Preparation and implementation of PR campaigns
  • Research and copy-writing / amendment of press releases, press kits and newsletters for trade and consumer press
  • Acting as media contact as external press department
  • Social media PR
  • Daily contact with the media as well as observation and analysis of the media market and trends
  • Organisation of individual press visits
  • Planning, organisation and attending of group press trips
  • Organisation of press events, one-to-one media briefings and exclusive feature opportunities
  • Organisation of competitions and cross marketing activities
  • Liaison with industry partners, marketing and full service agencies
  • Organisation of fashion shoots
  • Provision of a monthly PR activity report

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